Biblioteca da Universidade do Minho

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Posicionamento competitivo / Graham J. Hooley and John Saunders ; trad. Luiz Liske Monografia Publication São Paulo : Makron Books, 1996 Description XVIII, 367 p. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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Quantitative methods in marketing / ed. Graham J. Hooley, Michael K. Hussey Monografia Publication London : Academic Press, cop. 1994 Description 272 p. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (2).

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Marketing strategy and competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud Monografia Publication London : Prentice Hall, cop. 2008 Description XVIII, 614 p. : il. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

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Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy Monografia Publication London : Prentice Hall, cop. 1998 Description XIII, 482 p. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho, Biblioteca da UMinho no Campus de Azurém Availability Available (2).

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