Marketing strategy and competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud
Main Author Hooley, Graham J. Coauthor Nicoulaud, BrigittePiercy, Nigel F. Country Reino Unido. Edition 4th ed Publication London : Prentice Hall, cop. 2008 Description XVIII, 614 p. : il. ; 24 cm ISBN 978-0-273-70697-7 CDU 658.8
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Monografia | Biblioteca da UMinho no Campus de Azurém | BPG 658.8 - H | Available | 387682 |
Total holds: 0
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