Hooley,, Graham J.
Marketing strategy and competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud
Marketing strategy and competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud
. - 4th ed
. - London : Prentice Hall, cop. 2008
. - XVIII, 614 p. : il. 24 cm
978-0-273-70697-7 Brochado
658.8