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Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy

Main Author Hooley, Graham J. Coauthor Saunders, John A.
Piercy, Nigel F. Country Reino Unido. Edition 2nd ed Publication London : Prentice Hall, cop. 1998 Description XIII, 482 p. : il. ; 24 cm ISBN 0-13-371253-2 CDU 658.8

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Holdings
Item type	Current location	Call number	Status	Date due	Barcode	Item holds
Monografia	Biblioteca Geral da Universidade do Minho	BGUM 658.8 - H	Available		300572
Monografia	Biblioteca da UMinho no Campus de Azurém	BPG2 658.8 - H	Available		310754