Biblioteca da Universidade do Minho

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Building strong brands / David A. Aaker Monografia Publication London : Simon & Schuster, 2002 Description IX, 380 p. : il. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability No copies available Checked out (1).

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Strategic market management / David A. Aaker Monografia Publication New York : John Wiley, cop. 1992 Description XVI, 394 p. : il. ; 23 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

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Managing brand equity : capitalizing on the value of a brand name / David A. Aaker Monografia Publication New York : The Free Press, cop. 1991 Description XIII, 299 p. : il. ; 25 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker Monografia Publication New York : Free Press, cop. 2004 Description XVIII, 343 p : il. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

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Developing business strategies / David A. Aaker Monografia Publication New York : John Wiley, cop. 1995 Description XV, 379 p. : il. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (2).

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Brand leadership / David A. Aaker, Erich Joachimsthaler Monografia Publication London : Free Press Business, 2002 Description XII, 351 p. : il. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

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Marketing research / David A. Aaker, George S. Day Monografia Publication New York : John Wiley & Sons, 1990 Description 782 p., pag. var. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (2).

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Brand equity & advertising : advertising's role in building strong brands / ed. David A. Aaker, Alexander L. Biel Monografia Publication Hillsdale, N.J. : Lawrence Erlbaum Associates, 1993 Description X, 380 p. : il. ; 23 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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Marcas : gerenciando o valor da marca = brand equity / David A. Aaker ; trad. André Andrade Publicação de longa duração Publication São Paulo : Elsevier, cop. 1998 Description 309 p. : il. ; 23 cm LocationBiblioteca da UMinho no Campus de Azurém Availability No copies available Checked out (1).

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Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day Produtos Computador Publication New York : John Wiley & Sons, cop. 2002 Description XIX, 553 p. : il. ; 26 cm + 1 CD-ROM LocationBiblioteca Geral da Universidade do Minho Availability Available (2).

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Advertising management / David A. Aaker, Rajeev Batra, John G. Myers Monografia Publication Englewood Cliffs, N.J. : Prentice-Hall, cop. 1992 Description XIII, 593 p. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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