Biblioteca da Universidade do Minho

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Managing brand equity : capitalizing on the value of a brand name / David A. Aaker

Main Author Aaker, David A. Country Estados Unidos. Publication New York : The Free Press, cop. 1991 Description XIII, 299 p. : il. ; 25 cm ISBN 0-02-900101-3 CDU 659.127.6 347.77
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Item type Current location Call number Status Date due Barcode Item holds
Monografia Biblioteca Geral da Universidade do Minho
BGUM 659.127.6 - A Available 220078
Total holds: 0

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