Biblioteca da Universidade do Minho

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Aaker,, David A. Managing brand equity : capitalizing on the value of a brand name / David A. Aaker

Managing brand equity : capitalizing on the value of a brand name / David A. Aaker . - New York : The Free Press, cop. 1991 . - XIII, 299 p. : il. 25 cm
0-02-900101-3 (Encadernado)

659.127.6
347.77