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Marketing research / David A. Aaker, George S. Day

Main Author Aaker, David A. Coauthor Day, George S. Country Estados Unidos. Edition 4th ed Publication New York : John Wiley & Sons, 1990 Description 782 p., pag. var. ; 24 cm ISBN 0-471-51735-6 CDU 658.82

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Holdings
Item type	Current location	Call number	Status	Date due	Barcode	Item holds	Course reserves
Monografia	Biblioteca Geral da Universidade do Minho	BGUM 658.82 - A	Available		59063
Monografia	Biblioteca Geral da Universidade do Minho	BGUM 658.82 - A	Available		59064		Licenciatura em Marketing Pesquisa de Marketing Aplicada 2º semestre