Biblioteca da Universidade do Minho

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Aaker,, David A. Marketing research / David A. Aaker, George S. Day

Marketing research / David A. Aaker, George S. Day . - 4th ed . - New York : John Wiley & Sons, 1990 . - 782 p., pag. var. 24 cm
0-471-51735-6 (Brochado)

658.82