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Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day

Main Author Kumar, V. Coauthor Aaker, David A.
Day, George S. Country Estados Unidos. Edition 2nd ed Publication New York : John Wiley & Sons, cop. 2002 Description XIX, 553 p. : il. ; 26 cm + 1 CD-ROM ISBN 0-471-41235-X
0-471-22333-6 (CD-ROM) CDU 658.8

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Holdings
Item type	Current location	Call number	Status	Date due	Barcode	Item holds
Monografia	Biblioteca Geral da Universidade do Minho	BGUM 658.8 - K	Available		319273
Produtos Computador	Biblioteca Geral da Universidade do Minho	BGUM 658.8 - K	Available		319274