Kumar,, V. Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day

Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day . - 2nd ed . - New York : John Wiley & Sons, cop. 2002 . - XIX, 553 p. : il. 26 cm
0-471-41235-X Encadernado0-471-22333-6 (CD-ROM)

658.8