Biblioteca da Universidade do Minho

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Marketing research / David A. Aaker, George S. Day Monografia Publication New York : John Wiley & Sons, 1990 Description 782 p., pag. var. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (2).

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Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day Produtos Computador Publication New York : John Wiley & Sons, cop. 2002 Description XIX, 553 p. : il. ; 26 cm + 1 CD-ROM LocationBiblioteca Geral da Universidade do Minho Availability Available (2).

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