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Marketing challenges : cases and exercises / Christopher H. Lovelock, Charles B. Weinberg Monografia Publication New York : McGraw-Hill, cop. 1989 Description XL, 671 p. : il. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

International marketing : making exports pay off / Erik Wiklund Monografia Publication New York : McGraw-Hill, 1987 Description VI, 218 p. ; 22 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

Marketing strategy / Paul Fifield Monografia Publication Oxford : Butterworth-Heinemann, cop. 1992 Description V, 259 p. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor Monografia Publication New York : McGraw-Hill, 1988 Description XVIII, 718 p. : il. ; 22 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (3).

Market focus : achieving and sustaining marketing effectiveness / Rick Brown Monografia Publication Oxford : Butterworth-Heinemann, 1993 Description VI, 215 p. : il. gráficos ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Marketing communications / Colin J. Coulson-Thomas Monografia Publication Oxford : Butterworth-Heinemann, impr. 1991 Description XII, 339 p. ; 23 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

International marketing / Stanley J. Paliwoda Monografia Publication London : Heinemann, cop. 1986 Description XII, 308 p. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

The customer service planner / Martin Christopher Monografia Publication Oxford : Butterworth-Heinemann, cop. 1992 Description VIII, 125 p. : il. gráficos ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Marketing decisions : a bayesian approach / Ben M. Enis, Charles L. Broome Monografia Publication [Aylesbury : International Textbook], cop. 1973 Description IX, 146 p. : il. ; 22 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

The marketing digest / ed. Michael J. Thomas, Norman E. Waite Monografia Publication Oxford : Heineman, 1989 Description XII, 436 p. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability No copies available Lost (1).

Economic theory and marketing practice / Angela Hatton, Michael Oldroyd Monografia Publication Oxford : Butterworth-Heinemann, 1992 Description XV, 386 p. : il. ; 25 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

International marketing / Stanley J. Paliwoda Monografia Publication Oxford : Butterworth-Heinemann, imp. 1991 Description XII, 308 p. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

European cases in marketing management / John A. Quelch, Kamran Kashani, Sandra Vandermerwe Monografia Publication Burr Ridge : Irwin, cop. 1994 Description XIII, 525 p. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Marketing research : a problem-solving approach / Seymour Sudman, Edward Blair Produtos Computador Publication Boston : McGraw-Hill, 1998 Description XLI, 737 p. : il. ; 26 cm + 1 disquete 3.5 LocationBiblioteca Geral da Universidade do Minho Availability Available (2). Reference (2).

Semiotics, marketing and communications : beneath the signs, the strategies / Jean-Marie Floch ; foreword by John F. Sherry, Jr. ; trad. Robin Orr Bodkin Monografia Publication New York : Palgrave, cop. 2001 Description XIII, 225 p. : il. ; 22 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

The marketing book / ed. Michael J. Baker Monografia Publication Oxford : Butterworth-Heinemann, 1999 Description XXXIV, 718 p. : il. ; 25 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Fundamentals of logistics management / Douglas M. Lambert, James R. Stock, Lisa M. Ellram Monografia Publication Boston : Irwin-McGraw-Hill, 1998 Description XXIV, 611 p. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (3).

Branding : a practical guide to planning your strategy / Geoffrey Randall Monografia Publication London : Kogan Page, 2001 Description VII, 184 p. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability No copies available Checked out (1).

Causal models in marketing / Richard P. Bagozzi Monografia Publication New York : John Wiley, cop. 1980 Description XV, 303 p. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Distribution research / Tom Cannon Monografia Publication [Aylesbury] : Intertext Books, cop. 1973 Description XI, 100 p. : il. ; 22 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).