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Marketing challenges : cases and exercises / Christopher H. Lovelock, Charles B. Weinberg
Monografia
Publication
New York : McGraw-Hill, cop. 1989
Description
XL, 671 p. :
il. ;
24 cm
LocationBiblioteca da UMinho no Campus de Azurém
Availability
Available (1).
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International marketing : making exports pay off / Erik Wiklund
Monografia
Publication
New York : McGraw-Hill, 1987
Description
VI, 218 p. ;
22 cm
LocationBiblioteca da UMinho no Campus de Azurém
Availability
Available (1).
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Marketing strategy / Paul Fifield
Monografia
Publication
Oxford : Butterworth-Heinemann, cop. 1992
Description
V, 259 p. ;
24 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor
Monografia
Publication
New York : McGraw-Hill, 1988
Description
XVIII, 718 p. :
il. ;
22 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (3).
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Market focus : achieving and sustaining marketing effectiveness / Rick Brown
Monografia
Publication
Oxford : Butterworth-Heinemann, 1993
Description
VI, 215 p. :
il. gráficos ;
24 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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Marketing communications / Colin J. Coulson-Thomas
Monografia
Publication
Oxford : Butterworth-Heinemann, impr. 1991
Description
XII, 339 p. ;
23 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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International marketing / Stanley J. Paliwoda
Monografia
Publication
London : Heinemann, cop. 1986
Description
XII, 308 p. ;
24 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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The customer service planner / Martin Christopher
Monografia
Publication
Oxford : Butterworth-Heinemann, cop. 1992
Description
VIII, 125 p. :
il. gráficos ;
24 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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Marketing decisions : a bayesian approach / Ben M. Enis, Charles L. Broome
Monografia
Publication
[Aylesbury : International Textbook], cop. 1973
Description
IX, 146 p. :
il. ;
22 cm
LocationBiblioteca da UMinho no Campus de Azurém
Availability
Available (1).
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The marketing digest / ed. Michael J. Thomas, Norman E. Waite
Monografia
Publication
Oxford : Heineman, 1989
Description
XII, 436 p. ;
24 cm
LocationBiblioteca da UMinho no Campus de Azurém
Availability
No copies available
Lost (1).
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Economic theory and marketing practice / Angela Hatton, Michael Oldroyd
Monografia
Publication
Oxford : Butterworth-Heinemann, 1992
Description
XV, 386 p. :
il. ;
25 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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International marketing / Stanley J. Paliwoda
Monografia
Publication
Oxford : Butterworth-Heinemann, imp. 1991
Description
XII, 308 p. ;
24 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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European cases in marketing management / John A. Quelch, Kamran Kashani, Sandra Vandermerwe
Monografia
Publication
Burr Ridge : Irwin, cop. 1994
Description
XIII, 525 p. :
il. ;
24 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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Marketing research : a problem-solving approach / Seymour Sudman, Edward Blair
Produtos Computador
Publication
Boston : McGraw-Hill, 1998
Description
XLI, 737 p. :
il. ;
26 cm +
1 disquete 3.5
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (2).
Reference (2).
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Semiotics, marketing and communications : beneath the signs, the strategies / Jean-Marie Floch ; foreword by John F. Sherry, Jr. ; trad. Robin Orr Bodkin
Monografia
Publication
New York : Palgrave, cop. 2001
Description
XIII, 225 p. :
il. ;
22 cm
LocationBiblioteca da UMinho no Campus de Azurém
Availability
Available (1).
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The marketing book / ed. Michael J. Baker
Monografia
Publication
Oxford : Butterworth-Heinemann, 1999
Description
XXXIV, 718 p. :
il. ;
25 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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Fundamentals of logistics management / Douglas M. Lambert, James R. Stock, Lisa M. Ellram
Monografia
Publication
Boston : Irwin-McGraw-Hill, 1998
Description
XXIV, 611 p. :
il. ;
24 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (3).
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Branding : a practical guide to planning your strategy / Geoffrey Randall
Monografia
Publication
London : Kogan Page, 2001
Description
VII, 184 p. ;
24 cm
LocationBiblioteca da UMinho no Campus de Azurém
Availability
No copies available
Checked out (1).
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Causal models in marketing / Richard P. Bagozzi
Monografia
Publication
New York : John Wiley, cop. 1980
Description
XV, 303 p. ;
24 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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Distribution research / Tom Cannon
Monografia
Publication
[Aylesbury] : Intertext Books, cop. 1973
Description
XI, 100 p. :
il. ;
22 cm
LocationBiblioteca da UMinho no Campus de Azurém
Availability
Available (1).
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