Biblioteca da Universidade do Minho

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Novas estratégias de marketing / Regis Mckenna ; trad. Manuela Madureira Monografia Publication Lisboa : Presença, cop. 1990 Description 194 p. ; 21 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

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Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna Monografia Publication New York : Collins Business Essentials, 2006 Description XXI, 227 p. ; 21 cm LocationBiblioteca de Engenharia Biológica Availability Reference (1).

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