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Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore; with a foreword by Regis McKenna

Main Author Moore, Geoffrey A. Secondary Author MacKenna, Regis Country Estados Unidos. Edition Revised ed Publication New York : Collins Business Essentials, 2006 Description XXI, 227 p. ; 21 cm Series Business classics for the inquisitive executive ISBN 0-06-051712-3
 978-0-06-051712-0 CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Monografia Biblioteca de Engenharia Biológica
BEB 658.8 - M Indisponível | Not available 374945
Total holds: 0

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