Biblioteca da Universidade do Minho

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Key account management : learning from supplier and customer perspectives / Malcolm McDonald and Beth Rogers Monografia Publication Oxford : Butterworth-Heinemann, imp. 1999 Description XVI, 194 p. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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Strategy : a guide to marketing for senior executives / Martin Christopher, Simon Majaro, Malcolm McDonald Monografia Publication Aldershot : Wildwood House, 1989 Description 183 p. : il. ; 25 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

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Strategy search : a guide to marketing for chief executives and directors / Martin Christopher, Simon Majaro, Malcolm McDonald Monografia Publication London : Gower, cop. 1987 Description 183 p. : il. ; 25 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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