Strategy : a guide to marketing for senior executives / Martin Christopher, Simon Majaro, Malcolm McDonald
Main Author
Cristopher, Martin
Coauthor
Majaro, Simon
MacDonald, Malcolm
Country
Reino Unido.
Publication
Aldershot : Wildwood House, 1989
Description
183 p. :
il. ;
25 cm
Series
Gower business enterprise series
ISBN
0-7045-0618-1
CDU
658.82
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