Managing social media practices in the digital economy / Shirin Alavi, Vandana Ahuja
Main Author
Alavi, Shirin
Coauthor
Ahuja, Vandana
Country
Estados Unidos.
Publication
Hershey : IGI Global, cop. 2020
Description
XXVI, 312 p. :
il., tabelas ;
26 cm
Series
Advances in marketing, customer relationship management, and e-services (AMCRMES) , 2327-5502
ISBN
978-1-7998-2186-1
CDU
658.0:681.324
681.324:658.0
316.77
658.8
371.68
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