Biblioteca da Universidade do Minho

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Alavi,, Shirin Managing social media practices in the digital economy / Shirin Alavi, Vandana Ahuja

Managing social media practices in the digital economy / Shirin Alavi, Vandana Ahuja . - Hershey : IGI Global, cop. 2020 . - XXVI, 312 p. : il., tabelas 26 cm . - (Advances in marketing, customer relationship management, and e-services (AMCRMES))
978-1-7998-2186-1 Brochado

658.0:681.324
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658.8
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