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Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard Monografia Publication Fort Worth : The Dryden Press, cop. 1993 Description 907 p., pag. var. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (2).

Global marketing management / Warren J. Keegan Monografia Publication Englewood Cliffs : Prentice-Hall International, cop. 1989 Description XVI, 783 p. : il. gráficos ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Marketing warfare / Al Ries, Jack Trout Monografia Publication New York : MacGraw-Hill, cop. 1986 Description VIII, 216 p. ; 21 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Global marketing management : cases and readings / Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett Monografia Publication Reading : Addison-Wesley, cop. 1992 Description XI, 751 p. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

As artes básicas do marketing / Prabhu S. Guptara ; trad. Leonor Reino Monografia Publication Mem Martins : Publicações Europa-América, D.L. 1992 Description 251 p. : il. ; 23 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

Global marketing management : cases and readings / [ed.] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett Monografia Publication Reading : Addison-Wesley Publishing Company, cop. 1995 Description X, 686 p. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

The marketing initiative : economic and social research council studies into British Marketing / ed. John Saunders Monografia Publication New York : Prentice Hall, cop. 1994 Description XVI, 457 p. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Global marketing / Michael R. Czinkota, Ilkka A. Ronkainen Monografia Publication Fort Worth : The Dryden Press, cop. 1996 Description XXV, 648 p. : il. ; 26 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Proceedings of the Academy of Marketing Science's Fourth Quality-of-Life - Marketing Conference / ed. M. Joseph Sirgy... [et al.] Monografia Publication Blacksburg : Academy of Marketing Science, cop. 1992 Description XI, 193 p. ; 28 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Packaging design / Howard Milton Monografia Publication London : The Design Council, imp. 1996 Description 98 p. : il. color. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

Marketing across cultures / Jean-Claude Usunier Monografia Publication London : Prentice Hall, 1996 Description XIII, 576 p. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (2).

Advances in business and management forescasting Monografia Publication Greenwich : Jai Press, 1994-19-- Description --v. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (2).

Global marketing management / Warren J. Keegan Monografia Publication Englewood Cliffs : Prentice-Hall, cop. 1995 Description XIX, 828 p. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Consumers in context : the BPM research program / Gordon Foxall Monografia Publication London : Routledge, 1996 Description XVIII, 552 p. ; 23 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Strategic importance of consumer's complaints : an empirical study / Minoo Farhangmehr, M. Isabel N. G. Silva Monografia LocationBiblioteca de Reservados Availability Reference (1).

Advances in services marketing and management : a research and practice / ed. Teresa A. Swartz, David E. Bowen, Stephen W. Brown Monografia Publication Greenwich : Jai Press, 1995-19-- Description v. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Just do it : the Nike spirit in the corporate world / Donald Katz Monografia Publication Holbrook : Adams Publishing, cop. 1994 Description XIII, 336 p. ; 22 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

International marketing / L. S. Walsh Monografia Publication London : Macdonald & Evans, imp. 1994 Description VII, 296 p. ; 22 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Marketing / Philip Kotler ; trad. H. de Barros ; rev. técnica Dilson Gabriel dos Santos, Marcos Cortez Campomar Monografia Publication São Paulo : Atlas, 1986 Description 596 p. ; 22 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

Marketing / David W. Cravens, Robert B. Woodruff Monografia Publication Reading, Mass. : Addison-Wesley, cop. 1986 Description XXIII, 818 p. : il. ; 28 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (2).