Global marketing / Michael R. Czinkota, Ilkka A. Ronkainen
Main AuthorCzinkota, Michael R.CoauthorRonkainen, Ilkka A.CountryEstados Unidos.PublicationFort Worth : The Dryden Press, cop. 1996DescriptionXXV, 648 p. :
il. ;
26 cmISBN0-03-016894-5 CDU658.8
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