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Customer engagement marketing [Documento eletrónico] / Robert W. Palmatier, V. Kumar, Colleen M. Harmeling

Main Author Palmatier, Robert W. Coauthor Kumar, V.
Harmeling, Colleen M. Country Malásia. Publication Singapore : Springer, cop. 2018 ISBN 978-3-319-61984-2
 978-3-319-61985-9 CDU 658.0 Online resource Acesso restrito à U.M.
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