Palmatier,, Robert W. Customer engagement marketing [Documento eletrónico] / Robert W. Palmatier, V. Kumar, Colleen M. Harmeling

Customer engagement marketing [Documento eletrónico] / Robert W. Palmatier, V. Kumar, Colleen M. Harmeling . - Singapore : Springer, cop. 2018
978-3-319-61984-2 Versão impressa978-3-319-61985-9 Versão eletrónica

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