Palmatier,, Robert W.
Customer engagement marketing [Documento eletrónico] / Robert W. Palmatier, V. Kumar, Colleen M. Harmeling
Customer engagement marketing [Documento eletrónico] / Robert W. Palmatier, V. Kumar, Colleen M. Harmeling
. - Singapore : Springer, cop. 2018
978-3-319-61984-2 Versão impressa978-3-319-61985-9 Versão eletrónica
658.0