Biblioteca da Universidade do Minho

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Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke de Mooij Monografia Publication New York : Prentice Hall, 1994 Description XXII, 570 p. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij Monografia Publication Thousand Oaks : Sage Publications, cop. 2004 Description XIV, 345 p. : il. ; 26 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (2).

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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij Monografia Publication Thousand Oaks : Sage Publications, cop. 1998 Description XX, 316 p. : il ; 23 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (2).

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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij Monografia Publication Los Angeles : Sage, cop. 2011 Description XV, 400 p. : il. ; 23 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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