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Emotional branding : the new paradigm for connecting brands to people / Marc Gobé Monografia Publication New York : Allworth Press, cop. 2001 Description XXXII, 319 p. : il. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

Emotional branding : the new paradigm for connecting brands to people / Marc Gobé ; foreword by Sergio Zyman Monografia Publication New York : Allworth Press, cop. 2009 Description XXXIV, 325 p. : il. ; 23 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).