Emotional branding : the new paradigm for connecting brands to people / Marc Gobé; foreword by Sergio Zyman
Main Author
Gobé, Marc
Secondary Author
Zyman, Sergio
Country
Estados Unidos.
Edition
Updated and revised ed.
Publication
New York : Allworth Press, cop. 2009
Description
XXXIV, 325 p. :
il. ;
23 cm
ISBN
978-1-58115-672-0
CDU
658.8
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