Biblioteca da Universidade do Minho

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Gobé,, Marc Emotional branding : the new paradigm for connecting brands to people / Marc Gobé ; foreword by Sergio Zyman

Emotional branding : the new paradigm for connecting brands to people / Marc Gobé ; foreword by Sergio Zyman . - Updated and revised ed. . - New York : Allworth Press, cop. 2009 . - XXXIV, 325 p. : il. 23 cm
978-1-58115-672-0 Brochado

658.8