Storytelling in organizations [Documento eletrónico] : a narrative approach to change, brand, project and knowledge management / Karin Thier
Main Author Thier, Karin Country Alemanha. Publication Berlin : Springer Berlin Heidelberg, cop. 2018 Series Management for professionals , 2192-8096 ISBN 978-3-662-56383-0 Online resource Acesso restrito à U.M.No physical items for this record
Enhanced descriptions from Syndetics:
Descrição baseada no documento eletrónico
Tit. orig.: [Storytelling : eine Methode für das Change-, Marken-, Projekt- und Wissensmanagement]
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