Biblioteca da Universidade do Minho

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Thier,, Karin Storytelling in organizations [Documento eletrónico] : a narrative approach to change, brand, project and knowledge management / Karin Thier

Storytelling in organizations [Documento eletrónico] : a narrative approach to change, brand, project and knowledge management / Karin Thier . - Berlin : Springer Berlin Heidelberg, cop. 2018 . - (Management for professionals) . - Tit. orig.: [Storytelling : eine Methode für das Change-, Marken-, Projekt- und Wissensmanagement]
978-3-662-56383-0 Versão eletrónica