Biblioteca da Universidade do Minho

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Branding across borders : a guide to global brand marketing / James R. Gregory, Jack G. Wiechmann Monografia Publication Chicago : McGraw-Hill, cop. 2002 Description XXIV, 232 p. : il. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

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Marketing corporate image : the company as your number one product / James R. Gregory, Jack G. Wiechmann Monografia Publication Chicago : NTC Business Books, cop. 1999 Description XIII, 274 p. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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