Marketing corporate image : the company as your number one product / James R. Gregory, Jack G. Wiechmann
Main AuthorGregory, James R.CoauthorWiechmann, Jack G.CountryEstados Unidos.Edition2nd edPublicationChicago : NTC Business Books, cop. 1999DescriptionXIII, 274 p. ;
24 cmISBN0-8442-3307-2 CDU659.1
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