Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta
Main Author
Loudon, David L.
Coauthor
Della Bitta, Albert J.
Country
Estados Unidos.
Edition
4th ed
Publication
New York : McGraw-Hill, cop. 1993
Description
XXIII, 788 p. :
il. ;
26 cm
Series
MacGraw-Hill series in marketing
ISBN
0-07-112511-6
CDU
658.82
There are no comments for this item.