Biblioteca da Universidade do Minho

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Loudon,, David L. Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta

Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta . - 4th ed . - New York : McGraw-Hill, cop. 1993 . - XXIII, 788 p. : il. 26 cm . - (MacGraw-Hill series in marketing)
0-07-112511-6 (Brochado)

658.82