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Advertising management / David A. Aaker, Rajeev Batra, John G. Myers

Main Author Aaker, David A. Coauthor Batra, Rajeev
Myers, John G.
Country Estados Unidos. Edition 4th ed Publication Englewood Cliffs, N.J. : Prentice-Hall, cop. 1992 Description XIII, 593 p. : il. ; 24 cm ISBN 0-13-009150-2 CDU 659.1
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Monografia Biblioteca Geral da Universidade do Minho
BGUM 659.1 - A Available 110690
Total holds: 0

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