Biblioteca da Universidade do Minho

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Aaker,, David A. Advertising management / David A. Aaker, Rajeev Batra, John G. Myers

Advertising management / David A. Aaker, Rajeev Batra, John G. Myers . - 4th ed . - Englewood Cliffs, N.J. : Prentice-Hall, cop. 1992 . - XIII, 593 p. : il. 24 cm
0-13-009150-2 (Brochado)

659.1