Marketing decisions for new and mature products / Robert D. Hisrich, Michael P. Peters
Main AuthorHisrich, Robert D.CoauthorPeters, Michael P.CountryEstados Unidos.Edition2nd edPublicationNew York : MacMillan, cop. 1991DescriptionXIV, 516 p. :
il. ;
25 cmISBN0-675-20647-2 CDU658.8
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