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Customer relationship management [Documento eletrónico] : concept, strategy, and tools / V. Kumar, Werner Reinartz

Main Author Kumar, V. Coauthor Reinartz, Werner Country Alemanha. Edition 3rd ed Publication Berlin : Springer Berlin Heidelberg, 2018 Series Springer texts in business and economics , 2192-4333 ISBN 978-3-662-55381-7 Online resource Acesso restrito à U.M.
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Descrição baseada no documento eletrónico

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