Biblioteca da Universidade do Minho

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Kumar,, V. Customer relationship management [Documento eletrónico] : concept, strategy, and tools / V. Kumar, Werner Reinartz

Customer relationship management [Documento eletrónico] : concept, strategy, and tools / V. Kumar, Werner Reinartz . - 3rd ed . - Berlin : Springer Berlin Heidelberg, 2018 . - (Springer texts in business and economics)
978-3-662-55381-7 Versão eletrónica