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100 things : every designer needs to know about people / Susan Weinschenk

Main Author Weinschenk, Susan Country Estados Unidos. Publication Berkeley : New Rides, cop. 2011 Description XI, 242 p. : il. ; 22 cm ISBN 978-0-321-76753-0 CDU 74:159.931 159.931:74
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Item type Current location Call number Status Date due Barcode Item holds Course reserves
Monografia Biblioteca do Campus de Couros
BCC 74:159.931 - W Available 431994

Licenciatura em Design de Produto Pessoas e Produtos 2º semestre

Licenciatura em Design e Marketing de Moda Psicologia e Sociologia do Consumo e da Moda 1º semestre

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Enhanced descriptions from Syndetics:

If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people's behaviour. 100 Things Every Designer Needs to Know About People explores both the foundational and the latest research in the psychology of the conscious mind and applies it to design. This book is not just a set of guidelines, but a deep dive into what makes people tick. Dr. Weinschenk shares the psychology research and shows lots of examples so that you can design intuitive and engaging print, web, applications and products that match the way people think, work, and play.

Table of contents provided by Syndetics

  • The Psychology of Design
  • How People See
  • How People Read
  • How People Remember
  • How People Think
  • How People Focus Their Attention
  • What Motivates People
  • People Are Social Animals
  • How People Feel
  • People Make Mistakes
  • How People Decide
  • Bibliography
  • Index

Author notes provided by Syndetics

Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.

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