Biblioteca da Universidade do Minho

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Game-based marketing : inspire customer loyalty through rewards, challenges and contests / Gabe Zichermann and Joselin Linder

Main Author Zichermann, Gabe, 1974- Coauthor Linder, Joselin, 1975- Country Estados Unidos. Publication New Jersey : John Wiley, cop. 2010 Description XVIII, 220 p. ; 24 cm ISBN 978-0-470-56223-9 CDU 658.8
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Item type Current location Call number Status Date due Barcode Item holds
Monografia Biblioteca Geral da Universidade do Minho
BGUM 658.8 - Z Available 415037
Total holds: 0

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