Biblioteca da Universidade do Minho

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Zichermann,, Gabe,, 1974- Game-based marketing : inspire customer loyalty through rewards, challenges and contests / Gabe Zichermann and Joselin Linder

Game-based marketing : inspire customer loyalty through rewards, challenges and contests / Gabe Zichermann and Joselin Linder . - New Jersey : John Wiley, cop. 2010 . - XVIII, 220 p. 24 cm
978-0-470-56223-9 Encadernado

658.8