Advertising communications and promotion management / John R. Rossiter, Larry Percy
Main AuthorRossiter, John R.CoauthorPercy, LarryCountryEstados Unidos.Edition2nd edPublicationNew York : MacGraw-Hill, 1998DescriptionXVI, 640 p. :
il. ;
26 cmISBN0-07-115514-7 CDU658.8659.113
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