Rossiter,, John R. Advertising communications and promotion management / John R. Rossiter, Larry Percy

Advertising communications and promotion management / John R. Rossiter, Larry Percy . - 2nd ed . - New York : MacGraw-Hill, 1998 . - XVI, 640 p. : il. 26 cm
0-07-115514-7 Brochado

658.8
659.113