Rossiter,, John R.
Advertising communications and promotion management / John R. Rossiter, Larry Percy
Advertising communications and promotion management / John R. Rossiter, Larry Percy
. - 2nd ed
. - New York : MacGraw-Hill, 1998
. - XVI, 640 p. : il. 26 cm
0-07-115514-7 Brochado
658.8
659.113