Biblioteca da Universidade do Minho

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Lovelock,, Christopher H. Marketing challenges : cases and exercises / Christopher H. Lovelock, Charles B. Weinberg

Marketing challenges : cases and exercises / Christopher H. Lovelock, Charles B. Weinberg . - 2nd ed . - New York : McGraw-Hill, cop. 1989 . - XL, 671 p. : il. 24 cm . - (Marketing Series)
0-07-038789-3 (Brochado)

658.82