000 nam 4500
001 393483
010 _a978-0-415-71611-6
_bBrochado
090 _a393483
100 _a20201111d2015 m||y0pory5003 ba
101 0 _aeng
102 _aUS
200 1 _aTransmedia marketing
_efrom film and tv to games and digital media
_fAnne Zeiser
205 _a1st ed
210 _aNew York
_cFocal Press
_d2015
215 _aXVII, 450 p.
_cil.
_d24 cm
675 _a658.8:681.3
_vmed
_zpor
675 _a681.3:658.8
_vint
_zeng
700 1 _aZeiser,
_bAnne
801 0 _aPT
_bUMSD
_c20201111
_gRPC
942 _cLIVRO
_n0