000 01028nlm-a2200241---4500
001 348955
005 20200807140201.0
010 _a978-3-319-92083-2
_bVersão impressa
010 _a978-3-319-92084-9
_bVersão eletrónica
090 _a348955
100 _a20200522d2018 k y0pory5003 ba
101 0 _aeng
102 _aCH
200 1 _aAdvances in national brand and private label marketing
_bDocumento eletrónico
_eproceedings
_fed. Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev
210 _aCham
_cSpringer International Publishing
_dcop. 2018
225 2 _aSpringer Proceedings in Business and Economics
_x2198-7246
_x2198-7254
300 _aDescrição baseada no documento eletrónico
702 0 _9295491
_aMartínez-López,
_bFrancisco J.
_4340
702 0 _9295492
_aGázquez-Abad,
_bJuan Carlos
_4340
702 0 _9295493
_aChernev,
_bAlexander
_4340
801 0 _aPT
_bUMSD
_c20200522
_gRPC
856 4 _uhttps://doi.org/10.1007/978-3-319-92084-9
_zAcesso restrito à U. M.
_4N
942 _cLIVRO
_n0