000 00845nlm-a2200229---4500
001 348666
005 20200807135942.0
010 _a978-3-662-55381-7
_bVersão eletrónica
090 _a348666
100 _a20200511d2018 k y0pory5003 ba
101 0 _aeng
102 _aDE
200 1 _aCustomer relationship management
_bDocumento eletrónico
_econcept, strategy, and tools
_fV. Kumar, Werner Reinartz
205 _a3rd ed
210 _aBerlin
_cSpringer Berlin Heidelberg
_d2018
225 2 _aSpringer texts in business and economics
_x2192-4333
_x2192-4341
300 _aDescrição baseada no documento eletrónico
700 1 _aKumar,
_bV.
701 1 _9295092
_aReinartz,
_bWerner
_4070
801 0 _aPT
_bUMSD
_c20200511
_gRPC
856 4 _uhttp://doi.org/10.1007/978-3-662-55381-7
_zAcesso restrito à U.M.
_4N
942 _cLIVRO
_n0