000 00812nam-a2200217---4500
001 295300
005 20200804155639.0
010 _a978-0-470-56223-9
_bEncadernado
090 _a295300
100 _a20111109d2010 k y0pory5003 ba
101 0 _aeng
102 _aUS
200 1 _aGame-based marketing
_einspire customer loyalty through rewards, challenges and contests
_fGabe Zichermann and Joselin Linder
210 _aNew Jersey
_cJohn Wiley
_dcop. 2010
215 _aXVIII, 220 p.
_d24 cm
675 _a658.8
_vmed
_zpor
700 1 _aZichermann,
_bGabe,
_f1974-
701 1 _9249907
_aLinder,
_bJoselin,
_f1975-
_4070
801 0 _aPT
_bUMSD
_c20111109
_gRPC
942 _cLIVRO
_n0