000 | 00812nam-a2200217---4500 | ||
---|---|---|---|
001 | 295300 | ||
005 | 20200804155639.0 | ||
010 |
_a978-0-470-56223-9 _bEncadernado |
||
090 | _a295300 | ||
100 | _a20111109d2010 k y0pory5003 ba | ||
101 | 0 | _aeng | |
102 | _aUS | ||
200 | 1 |
_aGame-based marketing _einspire customer loyalty through rewards, challenges and contests _fGabe Zichermann and Joselin Linder |
|
210 |
_aNew Jersey _cJohn Wiley _dcop. 2010 |
||
215 |
_aXVIII, 220 p. _d24 cm |
||
675 |
_a658.8 _vmed _zpor |
||
700 | 1 |
_aZichermann, _bGabe, _f1974- |
|
701 | 1 |
_9249907 _aLinder, _bJoselin, _f1975- _4070 |
|
801 | 0 |
_aPT _bUMSD _c20111109 _gRPC |
|
942 |
_cLIVRO _n0 |