000 00858nam-a2200229---4500
001 248640
005 20200804150029.0
010 _a0-13-141929-3
_bBrochado
090 _a248640
100 _a20051117d2005 k y0pory5003 ba
101 0 _aeng
102 _aUS
200 1 _aCustomer equity management
_fRoland T. Rust, Katherine N. Lemon, Das Narayandas
210 _aUpper Saddle River
_cPearson
_dcop. 2005
215 _aXXII, 552 p.
_cil.
_d24 cm
_e1 Cd-Rom
675 _a658.818
_vint
_zeng
700 1 _aRust,
_bRoland T.
701 1 _9102466
_aLemon,
_bKatherine Newell
_4070
701 1 _9211264
_aNarayandas,
_bDas
_4070
942 _cCOMPU
_n0