000 00745nam0a22002290004500
001 239645
005 20200804144940.0
010 _a0-07-115514-7
_bBrochado
090 _a239645
100 _a20041006d1998 k y0pory5003 ba
101 0 _aeng
102 _aUS
200 1 _aAdvertising communications and promotion management
_fJohn R. Rossiter, Larry Percy
205 _a2nd ed
210 _aNew York
_cMacGraw-Hill
_d1998
215 _aXVI, 640 p.
_cil.
_d26 cm
675 _a658.8
_vmed
_zpor
675 _a659.113
_vmed
_zpor
700 1 _aRossiter,
_bJohn R.
701 1 _9136039
_aPercy,
_bLarry
_4070
942 _cLIVRO
_n0